Green Ideas

Today, being a "green" company can be as good for business as it is for the environment. Using eco-friendly promotional products branded with your company's name, logo or slogan is one of the easiest ways to show customers that your company not only takes environmental concerns seriously - it is actually doing something about them.

Fortunately, going green no longer means limiting yourself to a small number of less appealing products. Marketers have many choices that are more affordable than ever.

Examples include:

• Trendy tote bags made from recycled water bottles
• Journals and notebooks made from recycled cardboard and leather
• T-shirts, hats and caps made from organically grown cotton
• Desk accessories made from renewable resources
• Biodegradable plastic containers and stadium cups
• Solar-powered/hand-powered flashlights

Developing strategic marketing plans around green promotional products is also a smart idea. Part of your publicity can focus on why your company is crafting an earth-friendly campaign and how your product choices are benefiting the environment. You might even consider adding tips on leading a greener lifestyle or implementing eco-friendly policies in the office.

No matter what type of promotional item you're interested in, we at Sir Speedy can assist you in creating campaigns that not only speak to your values about conserving our earth's natural resources, but are effective marketing programs as well. Give us a call to discuss ways that your company can go green and grow.

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