Sir Speedy top 25 dma
Home  ›  Mailing Tips  ›  13 Proven Powerful Words
Mailing Tips
Every Door Direct Mail Address Quality Benefits Mailing Layout Templates Postal Regulations 13 Proven Powerful Words Postage Rate Increase Evaluate Direct Mail Copy

13 Proven Powerful Words

The key to effective direct response copy writing is to get the reader ENGAGED.

You have approximately 8 seconds to hook the respondent before he tosses your piece in the trash. What you need is a headline with immediate IMPACT.

Something that is short, sweet, and completely compelling.

And that is where these 13 most powerful words in direct mail come in:

  1. You
  2. Save
  3. Money
  4. New
  5. Easy
  6. Results
  7. Health
  8. Guarantee
  9. Love
  10. Proven
  11. Discovery
  12. Safety
  13. Free

Each of these 13 words has a personal and positive association for virtually everyone.

If you can work these into your headline you will get readers attention and chances are they will respond to your offer.

Sir Speedy Contact Info
  956 First Avenue N
St. Petersburg, FL 33705
Hours M-F 8:30 - 5:00 MAP
P 727-823-1162
F 727-823-1382
Constant Contact