13 Proven Powerful Words
The key to effective direct response copy writing is to get the reader ENGAGED.
You have approximately 8 seconds to hook the respondent before he tosses your piece in the trash. What you need is a headline with immediate IMPACT.
Something that is short, sweet, and completely compelling.
And that is where these 13 most powerful words in direct mail come in:
Each of these 13 words has a personal and positive association for virtually everyone.
If you can work these into your headline you will get readers attention and chances are they will respond to your offer.